In common with many revenue-sharing sites, Squidoo's traffic and income had been declining for some time and if it had not been sold to HubPages, it would not have been financially viable to maintain the site. On August 15, 2014, Godin announced that Squidoo had been acquired by HubPages in a friendly takeover. Squidoo challenged established information Web sites like and eHow for traffic, while it remained similar in unique visitor numbers to other revenue-sharing sites like and HubPages. The site was given top prize in South by Southwest's community/ wiki category in 2007. Reception Īfter its debut, Squidoo was profiled in CNN, The New York Times, MSNBC, and The Washington Post. Godin announced in January 2006 that the company would start a profit-sharing system whereby lensmasters would receive affiliate income from ads they placed in their lenses. In Squidoo's early stages, Godin noted that Martha Stewart and Jane Goodall's lenses did not receive large amounts of traffic, whereas lenses on myspace and the online game Line Rider were among the site's most successful. Godin called articles "lenses", because he saw them as " light and us what we need to see." Writers were called "lensmasters". Squidoo was a user-generated Web site which allowed users to create multimedia pages without an understanding of HTML. The first version was developed by Viget Labs. ![]() ![]() The launch team consisted of Seth Godin, his book editor Megan Casey, former Fast Company employee Heath Row, Corey Brown, and Gil Hildebrand, Jr. On August 15, 2014, founder Seth Godin announced that HubPages had acquired Squidoo.ĭevelopment started in 2005. In 2010, the site consisted of 1.5 million lenses as of October 2010. Squidoo was a revenue-sharing article-writing site.
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